Desire

 This post on reddit ("Is it just me or is building the actual PC more exciting than actually using it?") reminded me of Kenneth Anger's Kustom Kar Kommandos. Both of these point out something funny about how desire functions in us: we relish in the desiring itself, and delaying fulfilment turns out to be pleasurable, even more so than fulfilment itself. Games like PC Building Simulator are another example: it's not really about using the finished product (spending time playing games on your newly built computer) but rather the process itself of picking parts, assembling them, inspecting and enjoying the aesthetic pleasure of a Kustom Komputer with an elegant case, liquid cooling, fancy LEDs and a transparent side plate. From this lens, Anger's short film shows the exact same psychological process of desiring, focusing on the process and the expectation of acquiring one's object of desire rather than the final act, the a priori "actual goal" of driving the car one is building and taking care of.

More: interpassivity, Lacan's canned laughter, etc. Think about this!

What Lacan calls objet petit a is the agent of this curving: the unfathomable X on account of which, when we confront the object of our desire, more satisfaction is provided by dancing around it than by making straight for it.

—Zizek, How to Read Lacan (2006)